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The Big Merino

Attraction · Big Thing in New South Wales

Jake MitchellWritten by Jake Mitchell· Updated Mar 2026

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About The Big Merino

15.2-metre concrete and steel merino ram standing alongside the Hume Highway in Goulburn. Built in 1985, visitors can climb inside to a viewing platform and browse the ground-floor wool exhibition and gift shop.

About

15.2-metre concrete and steel merino ram standing alongside the Hume Highway in Goulburn. Built in 1985, visitors can climb inside to a viewing platform and browse the ground-floor wool exhibition and gift shop.

History & Significance

Built in 1985, the Big Merino stands 15.2 metres tall and celebrates the region's significant wool and sheep farming heritage. It became an iconic roadside landmark along the Hume Highway, attracting travellers for four decades. The structure serves as both a tourist attraction and a symbol of Goulburn's agricultural importance.

Getting There

Map of The Big Merino

Located on the Hume Highway in Goulburn, NSW. Goulburn is approximately 200 km south-west of Sydney via the Hume Highway. Accessible by car; no public transport directly to the site.

Parking

Free on-site parking available. Designed to accommodate vehicles including caravans and campervans. Wheelchair accessible parking provided.

Visitor Tips

  • Climb to the viewing platform for photos of the Hume Highway and surrounding countryside
  • Bring a camera — the Big Merino is iconic and photogenic
  • Allow 30 minutes total; combine with nearby Goulburn attractions
  • Wheelchair accessible throughout

Quick Facts

At a Glance

The Place

Significance
National

Plan Your Visit

Duration
30 minutes
Best Time
Any day year-round. Visit mid-morning or late afternoon for best photography light and to avoid midday heat. Weekdays are typically quieter than weekends.

Location

Region
Goulburn
State
New South Wales

Good to Know

Wheelchair AccessibleAll ages

Activities

Photography

Family & Visitor Info

Ages
All ages
Shade/Cover
Limited shade
Pram Friendly
Yes

Food & Drink

BYO Food OK

No food facilities on-site; bring your own if planning a longer stop

Features

Available:Wheelchair Accessible
Not available:Dog Friendly
Available:Pram/Stroller Friendly
Not available:Camping Available
Not available:Tours Available
Not available:Guided Walks
Not available:Swimming Allowed
Not available:Lockers Available

Facilities

ParkingToiletsGift Shop

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